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On-demand resources, in-demand skills

An ever growing community of coaches, faciliators and designers and subject experts — designing and delivering learning experiences and resources that make a real impact on your business challenges.

Steve Harrison

Treat your reader not as your audience, but as the hero in your story.

People will engage not with the quality of your writing, but whether they can see themselves in it.

As a general rule, use ‘you’ three times more than I or we.

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You Can Now. Your next-gen learning partner

The power of 'You' in writing

Howells—Studio

Copywriter and Creative Director Steve Harrison talks about how putting the reader in the driving seat can transform our writing.

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director, steve, harrison, talks, putting, reader, driving, seat, creative, transform, copywriter, writing

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https://www.ycn.org/resources/steve-harrison-on-the-power-of-you-in-writing

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Personal Effectiveness

Writing Well

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HR leader and neurodiversity subject expert, Anne shares insights into this particular neurodivergent condition as well as the strengths and challenges that accompany it.

Neurodiversity know-how. Dyslexia with Dr. Anne Cockayne

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Neurodiversity know-how. ADHD with Dr. Anne Cockayne

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Neurodiversity know-how. Autism with Dr. Anne Cockayne

Neurodiversity explained with Dr Anne Cockayne low

HR leader and neurodiversity subject expert Anne shares a short overview of the concept of neurodiversity, the distinction between being neurodivergent and neurotypical and the meaning of the 'neurodiversity paradigm'

Neurodiversity explained, with Dr. Anne Cockayne

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HR leader and neurodiversity subject expert Dr. Anne Cockayne shares some insights into the concept of 'adjustment', distinguishing those that are 'proactive' from those that are 'reactive' — and advocating for plenty of intention around the former.

Neuroinclusion at work: Thinking about adjustments

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HR leader and neurodiversity subject expert Dr. Anne Cockayne shares some insights into the 'Spiky Profile' — a fascinating way to differentiate neurotypical and neurodivergent profiles, and remind ourselves of the opportunity for strengths based approaches to managing and collaborating with others.

Neurodiversity know-how: The Spiky Profile explained

Neurodivergent Perspectives Lexi Keegan in conversation with Dr Anne Cockayne low

In this conversational film, Senior Social Researcher Lexi Keegan and HR leader and neurodiversity subject expert Dr. Anne Cockayne discuss the challenges and opportunities that come with being neurodivergent at work (both as a manager and team member), the power of strengths-based approaches in teams and how different approaches to disclosure around neurodivergence can best drive considerate and intentional inclusion. Anne and Lexi are also mother and daughter.

Dr. Anne Cockayne

The power of 'You' in writing

Takeaways, and things to try

More Resources